B2B sales from
startup to unicorn
Are you a founder 
searching for customers
to grow your B2B startup?

Fast Forward will help you find, convince and keep customers for your company. Using a proven roadmap, this detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million – and impress your partners and investors with benchmark top-line growth.

Benefit from 40 years of sales operating experience

Matthias and Martin share their insider’s perspective on the following topics:

How to avoid the Top 10 mistakes in sales

How to define your ideal customer profiles

What the process from first contact to closed sale looks like

How to manage your sales pipeline

How to design the best B2B sales scripts and materials  

How to calculate cost of sales and channel profitability  

What reports are used as part of the sales management

What the ideal contract and terms look like 

How to organize the sales team and remuneration

How to achieve customer success, upsell and retention

Learn from the most
accomplished founders & CEOs

Exclusive insights from Europe’s top tier B2B startup founders and CEOs

in Germany, France, United Kingdom, Sweden and Israel

Moritz Zimmermann

Founder, hybris (now SAP)







Read the Fast Forward blog


We are very much looking forward to introducing our new book: "Fast Forward - Accelerating B2B sales for startups" and the top tier of...
About the authors

We share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor and investor in startups.

Matthias Hilpert
Martin Giese
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